Crazy Shirt's legacy began in 1964 when Rick Ralston founded one of the first companies in the world to sell the modern “T-shirt” using distinctive designs that reflect the exuberant Island lifestyle. The company now operates 35 retail stores in Hawaii, California, Florida, Nevada, and Colorado. Crazy Shirts houses the largest printing facility in Hawaii, on the island of Oahu, and employs more than 400 employees, providing resort and island lifestyle apparel to all its customers.
Soused Productions was asked to breathe new life into its Hawaiian Polo line while being mindful of its rich, colorful history.
BE ORIGINAL
BE CRAZY
Research
Design Concepts
Illustration
Color Separation
Graphic Design
Repeat Pattern
Process
Client Brief: Kalany starts by understanding the client's request for a Hawaiian forest-themed pattern.
Design Concepts: Kalany sketches design ideas and color schemes, seeking client approval.
Digital Creation: The approved designs are turned into digital patterns using software like Photoshop and Illustrator.
Color Precision: Kalany ensures the colors match Pantone swatches for accuracy.
Production Approval: Kalany collaborates with manufacturers, approves samples, and oversees the final production of Hawaiian Polos to match the client's vision.
